Everyone has a ticket to ride
Promoting diversity and inclusivity on Heathrow Express
The challenge
Heathrow Express came to us with a dual challenge. As well as raising awareness of the speed, convenience and accessibility of its rail service, they wanted to showcase their support for diversity and inclusion during Pride Month.
Services
Brand experience
Creative & ideation
Media relations
What we did
With a multi-pronged brief to drive awareness of Heathrow Express’ Pride Ride and London Titans campaigns, it was only right that we created an equally diverse strategy.
Highlights
Developing a tailored news release for each campaign, along with branded imagery and video footage to secure sport, news and lifestyle coverage
Creation of a trade-specific pitch to drive coverage across rail and travel titles
Building a social media content calendar for Heathrow Express and their partners to amplify the campaigns and drive further engagement
Our results
310 pieces of coverage across both campaigns
1.4m total online coverage views
UK and US influencer management
Expert eyes on your brief.
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