Feeding a better future
Setting up Beyond Meat EU with a joined up in-country approach
The challenge
Beyond Meat EU needed a better PR solution to support them across their core markets - the U.K., Netherlands and Germany. They wanted to have access to in-country teams and there was a real need for ongoing creative ideas and news generation to create positive coverage.
Services
Global agency team build & management
Global / regional campaign management
Measurement & evaluation
What we did
Firstly we created a customised PR hub and network model that put the client at the heart of the process. This enabled easy communication between the hub team and the individual markets, not to mention faster approvals. Creatively, each in-market team was set up to continually develop easy to implement ideas alongside larger campaigns to generate mass PR and coverage.
Highlights
Creation and roll out of a PR hub and network model
Developing UK’s first plant-based Haggis for Burns Night
Working with a leading Chinese restaurant to create plant-based dumplings for Chinese New Year
Extensive Veganuary social and editorial content
Engaging with chefs and influencers to create ongoing content
Our results
215 pieces of coverage across Germany, UK and the Netherlands
3.4bn reach across all markets
250 social posts
Expert eyes on your brief.
If you have a project you think could benefit from having the right experience in the right locations, get in touch