Work Begins with Trade Interchange

Friday, 29 July 2011, 17:42 | Category : General
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More success here at The PR Network as we can announce that we are working with Trade Interchange, a leading cloud based eProcurement technology company.

Over the past ten years the company has developed fantastic cloud-based solutions like eAuction and eRFX which have improved the purchasing process for buyers and sellers worldwide. Trade Interchange’s products have helped hundreds of procurement professionals to reduce costs, make significant time savings as well as improve supplier evaluation and management.

The company is set to launch an innovative product set that will form a complete end-to-end intelligent procurement platform and give customers even wider choice and greater flexibility. With new products on the horizon Trade Interchange understand that now is the time to start to actively raise their profile and has turned to The PR Network for assistance.

One of our senior B2B tech associates will be working closely with the management team to develop their messaging and positioning, produce PR and marketing collateral and of course help Trade Interchange to create a buzz across the industry over the coming months. Part of the PR strategy will utilise market research as a tool to develop interesting, thought provoking content for the on and offline trade media.

Trade Interchange chose The PR Network as it felt that having access to a single senior consultant – with expertise in their field and available to work on location in their business – was the most compelling, simple and cost effective route to achieve their ambitious goals.

And as they’re procurement experts who are we to argue?

James

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