Tuesday, 8 December 2009, 15:03 | Category : General
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London, 30 November 2009 – Ashridge Consulting has given The PR Network a project to promote its Virtual Working practice group across Europe. The PR Network’s freelance associates will run a print, online and social media campaign in the UK, Germany and Scandinavia in 2010. The objective is to position Ashridge as a pioneer in the field of virtual working consultancy, and educate business leaders regarding the business benefits of introducing virtual working in their organisations.

Ashridge Consulting, the consulting arm of Ashridge Business School was attracted to The PR Network concept, which is based on delivering PR services through a network of 400+ talented senior PR consultants. The PR Network is a virtual business run by a small core team and its campaigns are enabled by smart use of the latest technology including Apple “MobileMe”, iPhones, Skype and Webex. Clients from blue chips to start ups benefit from The PR Network’s high value business model.

The campaign will be managed from a UK hub led by a PRN associate who specialises in HR and workplace management. She will direct the activities of the PRN partners in Germany and Scandinavia, with Sweden and Denmark representing the key Nordic markets for Ashridge.

Toby Roe, Corporate Communications Director at Ashridge commented, “The PR Network understand the approach we take to virtual working as they practice what they preach and so were a natural partner for this work.”

About Ashridge Business School

Ashridge Consulting is a subsidiary of Ashridge Business School, providing innovative consultancy to organisations (private, public and charitable sectors) from around the world that are undergoing organisational development and change. Based on ongoing research, Ashridge Consulting works with global teams and leaders to improve their virtual working and leadership practice. In most cases, the consulting work is carried out 100% in the virtual space. Recent clients have included Alfa Laval and Danfoss.

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