The PR Network signs up Pure Massage

Friday, 2 September 2011, 11:36 | Category : General
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One of the things that has impressed me about the Network since I joined in March has been the depth and breadth of talent we can draw on for any given brief. With over 650 freelancers available across the globe, we have access to experience and know-how in most consumer and business-to-business markets.

The luxury sector is an area where we’re particularly well covered with our associates having worked for some of the globe’s most desirable brands – Marc Jacobs, Vera Wang, De Beers, Aston Martin and Harrods being just a handful of them.

Given the resources we have at hand then, we’re particularly pleased to land our first luxury brand – Pure Massage. With treatment centres in Fulham, Bond Street and Cobham, Pure Massage are passionate about the restorative power of human touch and the role massage can play in wellbeing, healing and relaxation. As Pure Massage director Beata Aleksandrowicz points out, Hippocrates, known as the father of modern medicine, held massage to be one of the core skills of the physician.

A former columnist on the Sunday Telegraph, Beata already has a significant media profile for her expertise on massage and is regularly consulted by journalists for advice. The PR Network has been brought in to capitalise on Beata’s renown to raise the profile of Pure Massage as a brand. The key objectives over the coming months will be to communicate the vital importance of regular massage, the benefits to health and wellbeing that stem from human touch and the advantages of Pure Massage’s training and qualifications for would-be masseurs.

Marc

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