Mercury Rising

Thursday, 7 April 2011, 10:29 | Category : General
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Hardly a week into April and the mercury is already rising. But it’s not only the weather that’s heating up – judging by the increasing demand for freelancers being sought by PR agencies.

Quite why is difficult to analyse. But we definitely see a trend for smarter agencies to incorporate a greater degree of freelancers in to their overall HR mix. Partly, we suspect, as a more flexible way of resourcing through these uncertain economic times; but also due to an industry wide trend for clients to hire agencies on a project basis – with a defined start and end point.

Whatever the reason, it’s great news for those amongst our associates that like the hustle and bustle of agency life… and not bad for business too!

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