Seedcamp

Wednesday, 23 September 2009, 10:56 | Category : General
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I spent the day at Seedcamp (www.seedcamp.com) yesterday as a PR “mentor” to various tech-based start ups from around Europe. It was a fascinating day in terms of the sheer variety of ideas showcased at the event, many of whom share similar challenges as they take their product / service to market. It was great to see that entrepreneurialism is able to flourish again with the support of seed capital and – just as important – getting knowledge and support from industry figures who have been there before.

I met an innovative comedy website for the worldwide Arab community; a software company that has developed diagnostic tools for finding out what is wrong with your dog, and a social networking platform vendor. An Israeli mobile software company was particularly interesting to me with my tech b2b background & perspective. They all shared a passion for their business and a commitment to work 24/7 to make it a success.

At various stages of the start up life cycle, these companies all wanted to know how they could let the world (or at least their local market) know of their existence. Many companies still take a “build it and they will come” approach, and are nervous about burning through cash too fast on expensive marketing & advertising strategies – yet they need customers and in some cases investors, partners and employees. We talked about working out who they need to talk to, what they need to be saying, and how to reach those people. Thinking about how they take in their information – reading (print media, online media and generally on the web), attending events, speaking to peers – is a good place to start. Most companies at Seedcamp have little to invest in PR, but a considered approach to reaching their market will start engaging some key influencers even at this early stage.

I really enjoyed my day at Seedcamp, and will be keeping an eye on some of the more exciting ventures over the next year.

Nicky

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