The rise of the independent PR consultant market

Friday, 24 April 2015, 14:44 | Category : General
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Last night George and I went along to the individual member drinks at the PRCA offices in London, to give a short talk to its individual members about The PR Network and our views on the opportunity for this important segment of the PR industry. It was a great event with some very vocal members who are all as enthused as we are about the prospects for the “indies”. In attendance were some of the PR industry’s founding fathers as well as those who are newer to consulting, having previously worked in-house and for PR agencies. All shared our interest in building a strong ‘sub profession’.

Having recently consulted with some of our own associate members about how consultants are perceived and how to improve working life, we feel positive that “together we can be stronger”. Over the 10 years PRN has been in business we’ve seen the freelance – or as they prefer to be known – “independent” market grow exponentially, with over 1200 associates in our network alone (we only work with people with 10 years+ in communications, so the total market size is far greater). Perceptions have changed, too, both on the client side and within the industry itself. No longer is freelancing seen as “stop gapping” while you take a breather or wait for your perfect role. It’s now a credible and exciting career option, with rich and meaty projects waiting for those who jump off the corporate / employed ladder to go it alone. Working with us you are not really alone either, as our central team of client service directors are on hand to provide support and advocacy to clients and consultants, and more often than not we will team you up with another consultant or consultants to give the client a dream team of complementary skills.

We are very well established in the UK and globally with over 24 markets “live” via our network in 2014. With a decade of experience deploying experienced consultants to work on our client programmes, we are well placed to support the indy sector through its next phase of growth. We’re working on some new initiatives which will be revealed soon – watch this space.





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