Remove the Powerpoint crutch – and other tips for great presenting

Thursday, 29 August 2013, 9:18 | Category : General
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We’re delighted to welcome the first of our guest columnists to the new PRN blog. Each month we’ll be hosting a new guest who will share with our readers their views on some aspect of business, brands or communications. Our very first guest is Ian Gotts. VP at tech company TIBCO, Ian is a technology entrepreneur, avid blogger and veteran of the public speaker circuit. Here, he shares the secrets to speaking like you’ve done it all your life.

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Ian-gotts             “Public speaking – wowing an audience with confidence and ease”

It is the most under-rated skill that can super-charge your career. And in the past 15 years on the professional speaking circuit I have seen little or no improvement in people’s presentations.

Great presentation technique gets you noticed inside and outside your company. It can get you promoted or better still – headhunted. With many poor presenters who use MSPowerpoint as a crutch, being a confident speaker is the easiest differentiator.

Entrepreneurs are presenting pretty much every time they open their mouths. Whether it’s to a prospective customer, a potential investor, to the press or to the bank – you’re living and breathing the business 24/7. If you’re not a natural presenter (see below – few people are) – you need to learn a few simple tricks to polish your act and make it effortless.

presenter 1

Learnt or natural skill?
Sadly for most of you, being a great speaker is a learnt skill. So you cannot hide away claiming that you are “just not a natural”. Now I understand that for many, public speaking is terrifying. In a recent survey of fears public speaking was above dying. So people would rather die that speak in public, which is absurd if you knew how easy it is to overcome your fear of speaking. The first hurdle to get over is to realise that everyone CAN master public speaking. To help you get started, here are three simple things that people often get wrong, but are easy to fix and will have the greatest impact on your presentation:

FATAL FLAW-1: presenting = MSPowerpoint

Most people when asked to present something will immediately boot up MSPowerpoint. There are 3 phases to a presentation:

1. Preparation: what are you going to say, to whom and how
2. Presenting: getting up on your feet
3. Leave behinds: what are you going to leave with the audience

The flawed thinking goes like this:

I need to present. Let me start thinking about what I’ll say. Boot up MSPowerpoint. You start typing bullets to organise your ideas. You rearrange the slides. The slides and bullets are tidied up and become the presentation. You add more detail to the bullets because you are anxious you won’t remember what you are going to say. But then you think about what the audience will need to read once the presentation is over. So you add more information to each slide. Suddenly you have 25 slides each with 100 words in 15 point font. Nonsense.

Let’s think about that 1,2,3 again.

1. Prepare: I use a mindmap on paper with a pencil. I can see everything on one page; the ideas, the flow, the high level and the detail. I can rearrange easily. Once finished I can then think about “2. How I will present.”
2. Presenting: They are there to hear you. To connect. They are not there to watch you read your slides. So what do you need to get your message over? Nothing; props; images; diagrams or some words.
3. Leave behind: What you leave them with could be a book, a white paper, a report or a link to a website. What you used to present should be too little.

presenting 3

FATAL FLAW-2: Weak start and weaker finish

The most important part of your presentation is the end. That’s what people remember so prepare enough time to plan a big finish that summarises the entire presentation. A trick I use is: my final sentence costs $5 per word. So keep it short and tight. “Oh, that’s my last slide” or “That’s all from me” is not acceptable. Here is an acceptable finish: “This is the most cost-effective way of reaching your customers… ever” or “The best way to excite, inspire and connect with your customers…”

The second most important part of the presentation is the beginning. A strong start engages the audience, settles your nerves and should make an impact. Get someone else to introduce you that gives you credibility and allows you to start with a powerful opening statement e.g. “Sailing is the most under-rated marketing medium”, or “Sailing is 250 times more cost effective than Formula 1”.

FATAL FLAW-3: Words words words

The greatest fear people have is they will “forget their words”. This is not a Shakespeare play or Hollywood film. The presentation should not be tightly scripted and memorized, or even worse, read out loud. There are exceptions such as legal statements to the press and the military. If you know your subject and you have prepared then the words will come to you. The exact words are less important than how they are delivered.

In fact 38% of communication is tone of voice. Only 7% is what you actually say. The remaining 55% 
is physiology; body language, how you look, where you stand. (The original study was Birtwhistle and Mahrabian). So why are you spending time agonizing over the words – the 7%? You should be thinking about the 93%. The pace and tone.

This leads me to how you bring your presentation to life. Again, most people resort to MSPowerpoint as a crutch to help them through the presentation. Instead, work out a different way of remembering your structure. Having notes is acceptable on some 5×3 cards.

So when you prepare think about these aspects, which are in order of impact:

• Stories are the most powerful as they really connect with the audience. But you should tell the stories without slides. Use your passion.
• Props are great. They bring the subject to life. Alternatively think of props which are an analogy to your message.
• Images and video can drive strong emotions, which is what you want.
• Words should be the last resort. Avoid bulleted lists.

presenter_111

Every day is a chance to practice
Don’t just think about formal stand-up conferences. These principles are valid when talking to a small group or a meeting with just one other person. I create little mindmaps for important meetings. I create larger mindmaps for major conference keynotes.

Find places that are lower risk to try things out. Put yourself forward to speak at schools, colleges or other groups. Work out what works for you. What is the best way to prepare. How you relax before you go on stage. How you help yourself remember your structure. How you keep track of the time. You will get it wrong. You will know it was wrong, but often the audience has no idea. Learn from it and grow. Your career depends on it.

Final thought
“There is no such things as failure, only feedback”

To read more of Ian’s musings on business and life, sign up for updates at: iangotts.wordpress.com

Or follow him on Twitter @iangotts

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