Pro bono PR, Pants and The PR Network

Saturday, 30 May 2009, 10:56 | Category : General
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I was interested to read in PR Week this week that two leading agencies are considering pro bono PR support for charities this year (Firefly and Upward Curve). Full story: http://www.prweek.com/uk/channel/voluntary/article/908903/Pro-bono-work-gathers-pace-Firefly-Upward-Curve

I think this is admirable and something I hope becomes a trend within the broader agency landscape. Nicky and I are proud to say that we can name a number of associates within The PR Network who have been offering their services for free for deserving causes ever since we started back in 2005. The freedom and flexibility you have with freelancing makes it so much easier to lend your support to causes close to your heart, whether that be PR strategies for national charities or media relations for your local school or football club. Surprising as it is – as most consultants are giving up time they could be charging out to clients to pay the bills and there is little job security by freelancing – this trend is increasing. I wonder whether this is because as freelancers we are more motivated or more in control of our workload? Or are we just simply a bunch of do-gooders?

As some of you already know e have been working with a group of charities to raise the awareness of Pancreatic Cancer in the UK. Although we are still at the planning and strategy stage we have spent well over a year and a half working with them to identify ways to improve awareness of the symptoms of PanCan as well as try and hopefully encourage increased funding into research into cures. A number of you have offered your time for free which is incredible in the economic climate we find ourselves in. Big shouts go out to Bill Boyle who has been a stalwart on this campaign attending countless meetings, responding to 1o0s of emails (literally) with good cheer. Also, Katrina Doyle who has brought her experience and wisdom to devise the strategy we now follow. It’s a horrible disease with little awareness in this country. We really feel we can make a difference and are working to an Awareness Week in November. If any of you want to get involved, please do drop me a line at directors@theprnetwork.co.uk

Alternatively, if you are up for giving up your time but have only a little time to give there’s another worthy cause out there crying out for help. A good friend of mine at Cosmopolitan is looking for male volunteers to help them break a world record in aid of male cancers. It’s very simple – all you need to do is turn up at Twickenham Stoop in your pants on June 7th. Visit: www.cosmopolitan.co.uk/worldrecord for more information. Go on Bill you know you want to!

Well there you go. There’s my first blog. Promise not to waffle on too much next time.

George

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