PRN wins contract to raise awareness of licensing in the UK

Sunday, 31 October 2010, 17:37 | Category : General
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LIMA, the worldwide trade organisation for the licensing industry, has hired PRN to boost awareness of its membership activities in the UK and to educate the UK business community about the benefits of licensing.

LIMA, which is a not-for-profit organisation, was founded in 1985 and has over 1,000 members across 35 countries. Household names such as BBC Worldwide, The Walt Disney Company and the Natural History Museum are among the membership.

The PR Network has been appointed following an internal review of the organisation which focused on how LIMA can expand and develop its membership and advocacy services in countries outside the USA, which now represent 45 per cent of its membership.

Jennifer Coleman, SVP Marketing at LIMA, says: “We felt really liberated by The PR Network’s forward thinking, virtual agency approach, as it enables us to work with some of the UK’s best, senior practitioners. Their associates totally understand the communications challenges of a membership organisation and will play a critical role in helping us to solve them.”

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