PriceGrabber.co.uk project wraps up with great results

Thursday, 7 January 2010, 10:52 | Category : General
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We’ve just finished a three month project for price comparison website www.PriceGrabber.co.uk, which aimed to get media coverage for the website during the Christmas gift buying season. We put a great team of consumer PR specialists on the account, who together had lots of experience promoting online brands including other leading price comparison websites.

The campaign ran from Oct – Dec and the team delivered some fantastic results including coverage in the Daily Telegraph, the Daily Mirror, Sky News and C4. This is traditionally a highly competitive space but through a creative approach and constant interaction with journalists and bloggers we made sure that PriceGrabber.co.uk enjoyed a significant share of the coverage opportunities available.

We’re now doing some more work this month to keep up momentum, and talking to PriceGrabber.co.uk about an ongoing relationship. Our client had this to say about the campaign:

“The PR Network delivered an impressive PR campaign for us during the critical Christmas shopping season. Their team of three senior PR consultants came up with creative story ideas on a weekly basis, allowing us to tap into consumer shopping trends and keep ahead of our competition. On the strength of the project results, I’m hoping to engage their services on a retained basis throughout 2010.”

Michelle Kane, Public Relations Director, PriceGrabber.com

A great start to the New Year for The PR Network!

Nicky

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