The London PR lunch scene: It’s Absolutely Fabulous

Friday, 25 July 2014, 16:32 | Category : General
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I’ve been taking PR clients out for lunch in London for 15 years and have “done” all the classic haunts. From tasting menus at Maze and Corrigans to steaks at Hix and knockout views at Agua Shard, I’ve been lucky enough to sit at London’s top tables. Recently I was the one to be treated when a member of our freelance PR network very kindly invited me to lunch at tibits.


tibits is a vegetarian and vegan restaurant, with a concept brought over from Switzerland by three entrepreneurial, veggie-loving brothers, and Hiltl, the world’s oldest vegetarian restaurant (1898!). Now vegetarian food isn’t (wasn’t) really my bag, not just because I’m carnivorous but because I don’t really get that excited about vegetables (and my stint as a vegetarian at age 14 didn’t go that well). However I was pleasantly surprised by the vast array of dishes, inspired by the cuisines of the Mediterranean, Thai, Middle East and much more. On the current menu tastebuds are tantalised by the tomato and tofu sandwich (sorry but I love a bit of alliteration), the gnocchi verano or the Lebanese tabouli. The beauty of tibits (aside from the team’s genius with vegetables) is that the food is presented buffet-style in a central “Food Boat” where diners can eat as much as they like. Main meals and lighter dishes can be accompanied by salads and a choice of breads, and there are a selection of oils and dressing available on the Boat. Diners can wash down their meals with a choice of vegan wines (yes really), a healthy juice or a refreshing Passionfruit Lemonade.


I can’t sign off without mentioning the restaurant itself. The setting is fabulous – tucked away on one corner of Heddon Street, in the “Regent Street Food Quarter”. With tables in and outside, tibits provides a sanctuary from the frenetic shopping atmosphere of Regent Street/Oxford Street. Diners were a mix of shoppers and business people – we managed to talk work without worrying about noise (or nosy parkers). The Food Boat makes a stunning centrepiece, and you can people watch in comfort. Not that you will find yourself looking away from your plate. After you’ve eaten, you can take your client over to the Ice Bar – in these climes, that’s another fantastic concept.

@tibits_uk /

Happy Friday! – Nicky


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