Mum’s the word

Wednesday, 9 February 2011, 16:02 | Category : General
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Continuing our fast pace start to 2011, we have yet another exciting new client development at PRN Towers. We are proud to announce that we have just started work with a brand new client – Well Start (

It’s not often I get excited by software (shocking revelation I know, after a number of years working in tech PR), but as a mum I can completely see the value in this newly launched product.

Essentially, it replaces your baby manuals (think Miriam Stoppard’s tome) and your keepsake diaries (you know, the ones you never complete further than the first few weeks).

With one download you can store milestones for your little one’s life as well as have interactive advice on key development stages. It also means you can bring together video, photo and notes on your child’s development in one place. So you can film their first steps as well as mark it on a calendar and track it against advice from experts. A great, well thought out idea designed by GPs.

Our senior associate Katie is working with the Well Start team to raise profile amongst the mums’ forums and bloggers as well as leading on a nice Mother’s Day gift campaign. With Katie at the helm, I am sure Well Start will get off to a very good start!

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