Mind the Gap: agencies finally realise that communications is no longer silo-ed

Thursday, 6 October 2011, 12:07 | Category : General
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Really excited to read Bite Communications (disclosure: my old agency and PRN client) has launched a Bite Consulting division in Europe, aimed at supporting marketing managers across the region with all of their communications needs. The division is looking after marketing, sales and channel communications including; point of sale programmes, above and below the line, CRM, events and online (and offline) programmes. Full story here on The Holmes Report: http://bit.ly/oL2NQB <http://bit.ly/oL2NQB>

This is just another example of agencies extending their offer from PR into marketing communications. We saw GolinHarris shake up the way they did business and organise themselves into specialisms that could cater beyond traditional PR – but it’s not just the technology agencies doing this. The gap is shrinking and we are now no longer talking about PR agencies, marketing agencies and ad agencies but a new generation of communications agencies.

Hate to sound smug (it’s not hard I know) but at PRN Towers we’ve been doing this for a while. Amongst our global network of senior consultants we already have a growing number of marketing communications consultants and have been providing services beyond PR for some time. Our consultants have been taking PR right up the food chain and supported sales teams with customer engagement and case study programmes, digital PR programmes and web design and marketing collateral creation. Only this week we’ve extended our relationship with key client LogLogic to support them with EMEA marketing and customer engagement, working directly with the CMO.

As the gap closes, there are going to be a number more announcements like this. Long may it continue and our consultants can continue to provide strong consultancy across the communications mix to support our agency and corp clients.



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