I Spy something beginning with B….Business!

Wednesday, 11 January 2012, 22:52 | Category : General
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Happy New Year one and all! Echoing the sentiment of Russ’s last post – it’s great to get back to work after the long festive break. I, for one am glad I took some time out to rest and recuperate as January has started with a bang!

We’ve had a number of new enquiries come into us this week and some briefs that were on hold before Christmas are now key priorities! Watch this space as we hope to announce some new wins next week and if you are an associate, you are sure to hear from us shortly. Our pipeline is going to explode at this rate!

We are also delighted to announce we are working with ABC Spy – a great iphone app aimed at the early years education and entertainment market. It’s an app that combines learning your ABC with nifty iphone features. In essence it challenges children to create their own ABC by photographing and videoing objects for each letter of the alphabet. It’s got the support of key educational specialists including Prof. Mark Alter, professor of educational psychology from New York University and the eminent Ian Livingstone OBE, life president of Eidos. As a mum of two under 7, I was pretty excited to land this piece of business, although it’s yet another reason to try and prise my iphone out of their sticky hands!

From a business perspective, this is even more exciting for us as it’s another non-domestic win. We are helping Stealth Education raise the profile of their app in the US, not the UK. We are now working with two US only clients, which demonstrates our truly global footprint. We already have a strong EMEA heritage and are used to fielding global teams on a retained basis – but to be briefed and hired solely with the US market in mind is a huge milestone for us.

For those of you with young children, make sure you download the ABC Spy app (£1.49 from the App Store) and for those of you looking for international PR, you know where to come!

Here’s to a cracking 2012 if this week is anything to go by!

George

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