A Foreign Affair

Wednesday, 18 August 2010, 8:59 | Category : General
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A Foreign Affair…

At PRN Towers we’ve noticed how our fifth summer in business has been marked by the number of international briefs that we’re receiving from contacts and colleagues overseas. We’ve spent a good couple of years building up a really robust network of high calibre associates in most key business centres. This was initially at the request of a couple of blue chip clients who’d been disappointed by the lack of choice open to them (one large, expensive agency network or another?) but needing a really cohesive and consistent approach. As we’ve all run international campaigns in previous lives, usually from the “hub” agency, we have lots of experience of what does and doesn’t work. Combined with our growing associate network we’re well placed to service clients looking to move into a new territory or operate a full scale global comms programme. The consultant market is well developed in some geographies and still taking shape in others, and we’re able to advise clients on how this looks so they feel liberated from traditional ways of building agency networks and can consider viable alternative routes.

We’ve already tested the water with some large clients including Clearswift (four continents), Ashridge Business School (five countries) and our longest standing client LogLogic for whom we handle PR and marketing in a number of European markets. We now have a blueprint for success and are happy to be talking to lots of companies, large and small, about how to challenge traditional ways of running multi-country PR campaigns and create some great long term partnerships. We hope to announce another new international client soon in the “green” space – another growing market for PRN, but that’s another post.

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