Launch of National Clean Air Day – Children being exposed to harmful levels of pollution across UK

Wednesday, 14 June 2017, 19:09 | Category : General
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The PR Network’s green team have been busy over the last few months planning the UK’s first ever National Clean Air Day which launches today, 15th June, with a 50-strong coalition and the clear aim to educate and inspire the nation to act on air pollution, now.
The day aims to engage over 2 million Brits with over 100 events in dozens of towns and cities across the UK, and a website which allows people to make simple pledges that will help the cause. Pledges include walking kids to school and turning your car engine off.

Why does the UK need a Clean Air Day?

• 96% of parents don’t think driving exposes people to the most air pollution compared to cycling or walking
• Pollution during car journeys found to be up to 9 times higher than cycling
• New research shows that busy routes can have 50% higher pollution levels than neighbouring quiet routes

Market research* commissioned by Global Action Plan (GAP) and the UK Health Alliance on Climate Change has highlighted alarming misconceptions and a real lack of understanding when it comes to the harmful effects of air pollution. Brits are unnecessarily exposing themselves and their children to high levels of air pollution, and creating a bigger health crisis by avoiding physical activity due to their concerns about high levels of air pollution.


Research has shown that pollution during car journeys can be up to 9 times higher when compared to cycling. 96% of parents surveyed don’t think driving exposes them to the most air pollution compared to cycling and walking. There is an urgent need to provide clear information to bust these misconceptions and enable everyone to protect themselves from the harmful health impact of air pollution. We know that air pollution is a major health issue, contributing to premature deaths and increasing the risk of respiratory and cardiac problems. National Clean Air Day will help everyone – especially those caring for children – to get the know-how to avoid and reduce pollution.

To find out more about how you can help, visit the Clean Air Day website and pledge your support.

#NationalCleanAirDay #BreatheLife
@globalactplan /


*The survey was conducted by Opinium Research between 16 to 18 May 2017. This is based on a nationally representative sample of 2,000 UK adults.

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