10 Digital Trends to watch for Independent PR Consultants

Thursday, 17 September 2015, 10:40 | Category : General
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Last night The PR Network co-hosted an event with the PRCA at its London offices. The event was to mark the official launch of the newly renamed Independent Consultants group, made up of all those PRCA members who work for themselves. George and I were asked to co-chair the group earlier this year and since then we’ve been busy building a Steering Committee and thinking about how best to represent the interests of this growing sub-sector of the PR profession.

The event last night saw 60+ independent PR practitioners come together to network and to hear digital PR specialist and PR Network associate Ben Matthews talk on “10 (digital) Trends in 10 minutes”. Ben did a sterling job in picking out those trends that are relevant to us as PR consultants out of the myriad developments that are changing the digital landscape literally month on month.

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So, what are the 10 Trends (according to Ben)? Click the link below to see the presentation.

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The presentation sparked a lively debate and Ben took lots of questions from the floor. We covered how to advise clients with small budgets on how to use digital effectively; the impending launch of Facebook’s ‘dislike’ button and what that means for brands in terms of visible negative sentiment, and how to get content right in terms of optimising it for search engines. Ben also advised the group to build their understanding of SEO, given that SEO agencies are increasingly encroaching on the traditional PR space thanks to producing and placing great content increasingly being put at the heart of smart marketing strategies.

George and I were delighted with the turnout last night and the feedback we got from PRCA members. We will shortly be announcing a new PRN package which will include PRCA membership as well as many other ancillary benefits and deals – watch this space…

Best – Nicky

Sign up to get the details of the next PRCA IC Group event here:

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